Lair is founded by Stockholm based design duo; Katrin Romare and Johanna Tosi. We started out in 2016 by our own desire to create bags locally with zero waste far away from commercial requirements, over-sea production and mass consumption.
Being two creative souls with years in the fast-fashion industry we felt fed up! It was time to try something different and start to create mindful products close to our hearts and explore new ways to approach fashion, like rental service and conscious made to order purchases.
Based in Stockholm with no desire to use virgin material or travel to factories far away, we found our perfect “lair” - a local factory owned by a passionate man, with vintage machines and a stock of random pieces of production leftover leather from Swedish and Italian tanneries. This place became our paradise and the brand LAIR was created there and then.
With LAIR we wanted to do something different and we sought after a more playful and effortless approach to design, that represents how we both ourselves want to dress and look. Without strict dogmas or rules, but with room for personality, contrasts and experimentation. Each piece is unique and made carefully in a slow fashion way by hand.